PR & Copywriting
I have a solid experience of copywriting and PR, and am excellent and liasing with clients and working to a strict and often complex brief.
With a substantial experience as an editor of a busy publication for three years, I know exactly what is needed to get products and services in front of the media and create material that is dynamic, impressive, clear and above works hard for you.
I can advise on coverage, the right places to focus your attentions, compose pitches and articles, take products or services and help to give them a strong editorial angle and develop and create impressive marketing material with a unique and memorable tone . If you have something a little bit specialist, or some particular requirements I can be counted on to take the time to listen and understand about your specific needs. I have a unique and engaging writing style and can adapt voice and tone to suit any market or client base.
Recent experience
Future Leaders: Exclusive copywriter for this education and leadership charity writing newsletters, detailed and extensive impact case studies and various forms of online copy.
Capita: Two years PR commissions for this education giant - writing opinion pieces, detailed case studies, press releases and termly newsletters on a range of topics including 14-19 diploma, parental involvement, attendance and behaviour and GCSE results.
Logica: Various case studies for this renowned technology company, including working with The Big Lottery Fund and Citizens Advice Bureau.The work involved understanding complex technical information, turning it into easy to understand copy without dumbing it down and writing to a very strict and detailed brief.
The Gap Year Guru: writer and editor for this company specialising in adult gap years. Involving around 40 pages of web information, as well as various marketing and information brochures, the work required a specific tone and style, as well as high-level of editorial input, advice and responsibility.I worked to a specific client brief, writing and developing the website, managing case studies, news, features, ideas, top travel tips, advice and information - www.thegapyearguru.com
For more information about my copywriting or PR experience contact emma@emmamills.com or phone 0207 9168439. Examples of my work can be found on the Cuttings Page, or below.
Case-studies and newsletters
Future Leaders - A Vital Impact
Capita - GCSE Results
Capita - Newsletter Jan 2008
Logica - Big Lottery Fund